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          innovation. Understanding the social norms in an   summarizing conclusions from the data. Act begins
          organization, where the opinion leaders stand, and who   the process of reiterating the project by determining
          the change agents will be is vital to the diffusion of   what changes are needed and how the next cycle will
          innovation. Most health care systems are hierarchical,   proceed.  The Model for Improvement (Associates
                                                                    21
          and new ideas and processes are brought in from the   in Process Improvement) is used as a precursor loop
          top down. However, the informal social structure in an   before the PDSA cycle (see Figure 2). This model
          organization should not be discounted, and often has   interjects 3 questions before the cycle is initiated: What
          more power for implementing sustained change. The   are we trying to accomplish? How will we know that a
          structure of the social system can facilitate or impede   change is an improvement? and what changes can we
          the diffusion of an innovation. 16                 make that will result in improvement? 22
            Diffusion of innovation is a more informal and      A systematic review of the PDSA cycle was published
          unplanned process (let it happen), while dissemination   in 2013 in which the authors analyzed the success of
          of innovation is more structured and managerial (make   the PDSA framework implementation in the United
          it happen). Both require a strong social network of lead-  States, United Kingdom, Canada, Australia, and the
          ers and change agents.  Often, the dissemination of new   Netherlands. In this review, less than 20% of health
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          innovations in the form of technology, efficiency mea-  care institutions documented a sequence of iterative
          sures, and guidelines is slow in the health care space.   cycles, and 15% reported the use of quantitative data
          Berwick gave several recommendations to health care   at frequent intervals to inform progress. This review
          executives on how to accelerate change, including :  concluded that although the PDSA model has been
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                ƒ create slack for change                    implemented throughout health care, there is a broad
                ƒ find sound innovations                     lack of adherence to key principles in the method, espe-
                ƒ find and support innovators                cially around data collection and reporting. Because of
                ƒ invest in early adopters
                ƒ lead by example
                ƒ make early adopter activity observable     A
                ƒ trust and enable reinvention                          What are we trying to accomplish?

          Plan-Do-Study-Act                                       How will we know that a change is an improvement?
            The PDSA model is used widely in health care quali-
          ty improvement. PDSA is a systematic cycle for building
          knowledge and implementing a continual improvement    What changes can we make that will result in improvement?
          process. The PDSA cycle evolved from earlier models
          developed by Walter Shewhart and Dr William Edwards   B
          Deming, including the Deming wheel.  The strength   • What changes                   • Identify
                                          19
                                                                                                 objective
                                                                are needed?
          of the PDSA cycle is its foundation in the scientific   • How will the next          • Identify
          method such as hypothesis formation, data collec-     cycle proceed?  Act    Plan      resources
          tion, analysis, and results interpretation. This model
          was originally created for industry, but was translated
          into health care in 1996 by Gerald Langley.  In this   • Data analysis               • Execute plan
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          adaptation, plan is characterized by identifying the   • Comparing data  Study  Do   • Document
          objective and resources to carry out the cycle (includ-    to hypothesis               issues and
                                                              • Summarizing data
                                                                                                 unexpected
          ing financial, human, structural, and system resources).     conclusions               observations
          Do entails executing the plan and documenting issues
          and unexpected observations. Study involves analyzing   Figure 2. A. Model for improvement  framework. B. Plan-Do-Study-
          the data, comparing data to the initial hypothesis, and   Act cycle. Figure courtesy of the authors.



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          Reprinted with permission from the American Society of Radiologic Technologists for educational purposes. ©2023. All rights reserved.
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