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JRCERT Update
fluid document that reflects the various states of Box
an organization. 2021 Joint Review Committee on Education
in Radiologic Technology (JRCERT) Strategic
Benefits of Strategic Planning Planning Goals 3
If done well, organizational strategic planning Ensure that the JRCERT is sustainable and prepared to
has several benefits. If done poorly, a strategic plan meet the needs of stakeholders.
often appears as a futile act that has little support The JRCERT’s efforts are transparent and promote
from staff. Strategic planning can enable an organiza- accountability.
tion to become proactive and progressive instead of Use innovative strategies to ensure the JRCERT
reactionary to environmental factors. The develop- is leading in the education and accreditation of
ment of strategies using a logical, systematic process is radiologic technologists.
beneficial to the plan’s success. An organization tends
to perform better with longitudinal planning rather Enhance the relationships of current and potential
stakeholders.
than with instantaneous decisions. Another benefit to
strategic planning is the empowerment of all staff in an Develop resources to enhance the JRCERT's efficacy.
organization. Each staff member is responsible for a role
in the strategic planning process or a role in obtaining SWOT analysis allowed for the JRCERT staff and
organizational goals and objectives. Because each staff board of directors to determine if their mission,
member has a role that determines the success of the vision, core values, and goals were still applicable
strategic plan, he or she often has a stronger investment. with only minor adjustments made.
The goals or objectives belong to the staff instead of including staff members in the process – To
only information distributed by senior administration. ensure ownership and dedication to the planning
Finally, an important benefit is that organizational com- process, the JRCERT included staff and the board
munication is enhanced. A key factor in a successful of directors in the strategic planning process. This
strategic planning process is communication among engagement generated input and helped build
staff, which helps to ensure the plan is progressing, and commitment among staff to achieve the end goal.
that staff are cognizant of their roles and responsibilities Staff input provided insight into issues, challeng-
during the process. Communicating the strategic plan es, concerns, and opportunities which might not
and its intended results helps cultivate transparency and have been known or understood fully. The senior
accountability for staff. 2 management team did not execute the strategies
that came from the staff, but instead engaged with
Key Factors for Successful Strategic staff members, increasing the strategy execution
Planning at the JRCERT success rate.
During the most recent JRCERT strategic planning identifying projects to help guarantee success –
process, the organization used several key factors to Ranking projects ensured that projects with high
ensure a successful strategic plan that included specific priority had the financial, human, and physical
goals (see Box). These key factors included: resources necessary to achieve success. JRCERT
reviewing the current state of the organization prioritized operational objectives for specific
– It was important for the JRCERT to review years and then identified future initiatives.
its existing mission, vision, values, and goals to implementing 2-way communication – According
ensure they reflected the organization’s culture. to the Harvard Business School, 95% of staff do
Organizational culture is the attitudes, values, not understand their company’s strategy, making
2
beliefs, and behaviors of its staff, and this culture it difficult for staff to implement said strategy.
should be aligned throughout the entire organi- The JRCERT used a variety of communication
zation. The completion of market research and methods for its strategic planning. Staff meetings,
114 asrt.org/publications
Reprinted with permission from the American Society of Radiologic Technologists for educational purposes.©2021. All rights reserved.
